Nokia bets on 'supercamera' the Lumia to overcome low budget

The Nokia is expected to launch a new smartphone with 41 megapixel camera on Thursday (11), focusing on advanced optics to compensate for scarce marketing resources and telephony applications limited.
Analysts, however, are skeptical that a new camera for the Lumia smartphone will suffice for the Finnish company regain market share lost to rivals Apple and Samsung.
Many of them said that Nokia needs a more aggressive marketing for their devices - a difficult challenge due to its dwindling cash reserves after years of poor sales and the decision this month to buy the stake of its joint venture with Siemens equipment.
Hired in 2010 to boost the former leader in mobile phones, Stephen Elop, CEO of Nokia, has bet the company's future on smartphones with Microsoft's operating system Windows Phone.
Despite the simplest devices still represent the majority of sales of Nokia phones, smartphones are seen as crucial to their survival because of their margins and because of the growing demand for Internet access and the tendency of consumers to opt for models cheap, made by Asian manufacturers.
The new phone unveiled on Thursday will be the most advanced line of Lumia. Nokia already has a 41 megapixel camera on the model 808 PureView, but the model is run on the Symbian platform, which will be eliminated.